Can Social Media Save the Newspaper Industry?
Amid the bankruptcies, layoffs and budget cuts in journalism, one beat has prevailed. Behold the rise of the social media director.
About 200 social media directors now exist at newspapers, book publishers, magazines and television news stations. Most have taken on their positions in the last two years. Rarely offline, their job is to tweet, ping, blog and friend-find throughout the day, building and interacting with new audiences, promoting media brands and sometimes breaking news.
"It’s a tweetfest out there," Dirk Smillie writes, asking whether journalists should be so eagerly embracing Twitter, given that they can’t use it to make money. "Maybe it’s time marketers stop hyping social media as a newsroom moneymaker and admit it’s just a great conversation starter," he writes.
Read the rest of Dirk’s article at Forbes.com.
Posted via email from Socially (Web) Speaking
